1. Make friends with your client.
2. Ask lots of questions – about the client’s industry.
3. Ask more questions-know the user
4. Use wireframes but don’t be tied to them.
5. Talk about design before you open photoshop.
6. One design direction will do
7. Present in the browser
8. Prototype as needed
9. Ask for conslidated feedback & limit the revisions
10. Be confident in your work
11. Time will tell
12. Make the most of a difficult situation.